Soap and Detergent Free: The Extreme Whitening Shampoo brightens your pet's coat naturally without harsh soaps or detergents. Our whitening shampoo for dogs and cats is coconut based and is made with the finest ingredients found in nature that will make your pet's coat shine. Fragrance Free: Deodorize without artificial scents that irritate you or your pet. Simply use the Vet Recommended white coat pet shampoo to maintain the richness and brilliance of white and light coats in dogs and cats without the harsh fragrance. Won't Affect Topical Flea Treatments: Use with spot on flea treatments. Use the shampoo for white dogs as needed. You are also protected by our lifetime 100 percent Money Back Guarantee. No need to return the bottle.