SOOTHES AND MOISTURIZES DRY, ITCHY SKIN: Our all plant botanical based moisturizing pet shampoo contains high quality natural ingredients including oat proteins, aloe vera, coconut, vitamins A, D & E and fruit extracts to provide instant cooling and calming relief to inflamed, damaged skin. Our gentle oatmeal and baking soda shampoo soothes irritated skin and helps to relieve itching and scratching while leaving your dog or cat fresh and clean with moisturized skin and silky, conditioned fur. FORMULATED FOR SENSITIVE SKIN: Our soothing pet wash is effective yet extremely gentle making it an excellent shampoo for animals with allergies and other sensitivities. Our all natural oatmeal shampoo is 100% detergent and alcohol free and 100% non-toxic. Its a safe alternative to other cleaners that contain harsh chemicals. Our non toxic pet shampoo does NOT CONTAIN parabens, SLS, or stripping Ethyl alcohol. AWARD-WINNING PROFESSIONAL GRADE QUALITY: Three-time winner of the Family Choice Awards. A consumer award program recognizing outstanding pet products while enriching the lives of our fur friends. Our oatmeal pet wash offers safe professional quality for dogs, cats, puppies, kittens, ferrets, guinea pigs, rabbits, and horses of all ages with normal or sensitive skin and leaves the coat shiny and soft!