DEEP CLEAN: Our natural shampoo wash is a gentle and easy-to-use shampoo for dogs that will leave your dog cleaner, softer, and more refreshed. One of the main ingredients for removing dirt from a dog's fur is activated charcoal. Our dog shampoo contains this ingredient, making it easy to get rid of excess dirt and odor, and it even brightens both white and colored coats, making your buddy look great! NATURAL INGREDIENTS: Give your dog a deep-down clean with our charcoal shampoo, made with wholesome, gentle ingredients like coconut, aloe, and olive oils, which are known for their softening properties, to provide a cleanse that dogs love, combined with essential oil for a natural fragrance. This plant-based dog and puppy wash formula leaves your pup's fur silky soft and smelling fresh after every dog bath! INFUSED W/ NATURAL ESSENTIAL OIL: Pamper your best buddy to an at-home spa day with our natural shampoo. Specially formulated for dogs and puppies, infused with a sweet, nutty, and pleasant fragrance from Almond and Vanilla essential oils. Our puppy shampoo lathers lightly in water to gently cleanse your pup, leaving them with a fresh scent every time!